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Custom Business Platforms Built Around the Way You Work

When off-the-shelf software is either too generic or too complex, we design custom business platforms that centralize your operations, customer data, and workflows in one system without enterprise-level complexity or per-seat licensing costs.

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The Problem

Why Off-the-Shelf SaaS Platforms Fail Small Businesses

Whether it's a CRM platform, inventory system or help desk, the limitations are the same: prohibitive per-seat licensing, rigid pipelines that don't match your processes, and the complexity of overhead of tools built for large-scale teams.

You Pay for Features You'll Never Use

Problem: Commercial platforms bundle essential features into tiered pricing plans, forcing you to pay for features you'll never use just to access a few you actually need.

Result: Small teams end up spending thousands per year on bloated subscription plans, while the workflows that matter most still require workarounds

Why it Matters:

Mass market SaaS under-utilization averages around 50%, which means businesses routinely pay for twice the functionality they actually need.

Your Data Lives in Too Many Places

Problem: Customer information sits in the CRM, sales data lives in spreadsheets, inventory is tracked in separate software, and your website is completely disconnected from the entire ecosystem.

Result: Getting a complete picture means exporting CSVs, copying data between tools, or manually matching records. It slows you down, introduces mistakes, and makes reporting unreliable.

Why it Matters:

The average small business relies on 30+ apps to manage its business operations, creating fragmented data and productivity loss when those tools aren't unified.

Integrations Come with Subscription Creep

Problem: Commercial platforms rarely integrate cleanly with your website or internal tools without paying for third-party connectors, subscriptions, or API limits.

Result: Every new integration adds another monthly cost, and simple automations require expensive add-ons.

Why it Matters:

Integration costs often exceed the base SaaS subscription cost, with small businesses paying 40-50% more annually on integrations than on the subscription itself.

You're Forced Into Their Workflow

Problem: Off-the-shelf platforms come with predefined pipelines, stages, and handoffs that may not match how your business operates.

Result: Your team works around the tool with side conversations and spreadsheets, which breaks reporting and undermines adoption. Instead of the platform adapting to you, you're forced to change your processes.

Why it Matters:

Around 50% of software initiatives fail because the system doesn’t match how teams actually work, leading to low adoption and poor performance.

Setup Requires Technical Expertise You Don't Have

Problem: Many platforms are too complex for non-technical teams or businesses, and using the system becomes overwhelming.

Result: Team members get frustrated, avoid the system, and fall back to spreadsheets and email threads. The platform becomes a tool the business pays for but no one wants to use.

Why it Matters:

Nearly 40–60% of software adoption failures are tied to poor usability. When the system feels too confusing or technical, teams simply stop using it.

The Solution

Custom Platforms Tailored to Your Business Processes

We design and build custom business operations platforms tailored to your workflows, data, and goals without forcing you into a bloated subscription model.

Your Data Model, Your Way

A right-sized platform begins with the right data foundation. Every business has its own internal language and moving parts, and we model your system around your real entities and relationships: jobs, service visits, assets, locations, contracts, etc. so that your platform reflects how work actually gets done.

Real Results We've Delivered:

Replaced a manual, spreadsheet-driven scheduling process with a centralized system for appointments, customer records, and vehicles, giving the client a structured platform to manage their service pipeline.

Custom data modeling

One System, All Your Data

Instead of juggling separate tools for sales, service, inventory, and your website, everything lives in one unified platform. Updates happen once and flow everywhere, so your team always works from accurate, up-to-date information.

Real Results We've Delivered:

Eliminated the need for 4 separate tools by centralizing CRM, inventory, sales, and website data into one platform, saving the business hours each week on data entry and reconciliation.

Unified operations platform

Built-In Automation, No Extra Cost

Automate handoffs, notifications, status updates, and follow-ups without paying per automation or per user. The workflows that would cost $50-100/month in Zapier or other automation tools are included in your platform.

From lead assignment to service reminders and invoice generation, automation becomes part of your operations, not an add-on expense.

Real Results We've Delivered:

Built end-to-end automation for a distributor's quote-to-order process, ensuring every lead, quote, approval, and order follows the same consistent workflow without human bottlenecks.

Built-in workflow automation

Integrations Without Subscription Creep

Your integrations run inside your platform, not through third-party services. That means no API limits, per-user fees, or dependencies on external SaaS tools, potentially eliminating a stack of monthly subscription fees.

Real Results We've Delivered:

Unified CRM, inventory tracking, order management, and website data into a single custom platform, allowing the business to retire multiple paid SaaS tools and reduce monthly software costs.

System integrations

You Own Your Platform and Data

Built using open source standards, your platform is portable, extensible, and future-proof. If your hosting needs change or your internal team grows, you can move it, extend it, or customize it without being bound to a SaaS company’s rules or subscription tiers.

Real Results We've Delivered:

Migrated a service business off a $12,000/year SaaS subscription stack to a custom platform they own, reducing operating costs and increasing efficiency year after year.

Platform and data ownership

Endless Platform Possibilities

Start Simple & Scale Smarter: One Platform to Power Your Entire Business

Your platform doesn't have to solve everything on day one. We start with your highest-value pain point and build a foundation that expands as your business evolves. Everything connects to the same foundation.

Manage customer relationships Manage inventory Generate quotes Manage customer relationships Manage inventory Generate quotes
Automate workflows Track time & billing Track certifications Automate workflows Track time & billing Track certifications
Connect to QuickBooks Connect payment processors Connect ERPs Connect to QuickBooks Connect payment processors Connect ERPs

One unified platform. Start with one capability today and add more over time without rebuilding or switching platforms.

What We Build

Your Business, Your Platform: Systems Designed Around How You Work

Every platform is custom, but most projects follow familiar patterns: CRM, service management, order workflows, portals, or reporting. Here are the most common types of platforms we implement:

Sales CRM + Pipeline Management

Track B2B sales cycles, multi-contact deals, and customer relationships. Connect pipeline stages to quotes, projects, and revenue so leadership sees the full picture from lead to close.

Best for:

Manufacturers Distributors B2B sales teams

Operations + Service Management

Connect sales to operations with job tracking, work orders, scheduling, and field reporting. Every job, service visit, or project ties back to the customer, location, and assets in your CRM.

Best for:

Service businesses Field teams Multi-location operations

Customer + Partner Portals

Give customers, dealers, or partners a secure view into their accounts, service history, orders, and requests. The same data powers both your internal operations and customer-facing experiences.

Best for:

Dealer networks Franchises Service contracts

Centralized Data + Reporting

Pull data from multiple systems into your platform as a single reporting layer. Build dashboards around the metrics that drive your decisions: margin by segment, cycle time by crew, renewal risk by account.

Best for:

Executive teams Operations leaders Multi-tool workflows

Our Process

From Discovery to Launch: How Your Platform Comes to Life

We follow a clear, collaborative process that transforms your everyday operations into a custom platform built for accuracy, efficiency, and long-term growth.

01

Discovery & Workflow Mapping

We sit down with your team to map how work really gets done: stages, handoffs, data flows, and pain points. We document your current tools, spreadsheets, and workarounds to understand what the platform needs to replace or integrate with.

Key outcomes:

Process maps Data model draft Integration requirements
02

Architecture & Database Configuration

We translate your workflows into a structured system: collections, relationships, permissions, and user roles. We define how data needs to flow between the platform, your website, operations tools, or other systems through APIs.

Key outcomes:

Database schema API design Phased roadmap
03

Build, Integrate, & Automate

We build the platform in focused iterations: starting with core workflows, then layering in integrations and automation. Your team reviews and tests as we build, so we can adjust based on real usage.

Key outcomes:

Working platform Automations Connected systems
04

Training, Rollout & Support

We train your team on the platform, refine dashboards based on their feedback, and support rollout so adoption sticks. After launch, we help you prioritize future iterations based on how the platform is used in practice.

Key outcomes:

Team training Documentation Ongoing support plan

Post-Launch Support, Maintenance, & Hosting

Continuous Support for a System That Never Stagnates

Launch day isn't the finish line. We stay with you as your platform evolves, handling updates, optimizations, and new features so your system keeps pace with your business.

Flexible Hourly Support

Get expert help when you need it. Data model updates, new integrations, troubleshooting, and technical consultation are available at an hourly rate.

As-needed • No minimum hours

Monthly Retainers

Proactive maintenance, priority support, and dedicated hours each month for continuous project work or clients needing sustained developer intervention.

Custom packages • Based on needs assessment

Fully Managed Hosting

We handle everything: server configuration, security hardening, automated backups, performance monitoring, uptime tracking, and proactive maintenance.

Included • Usage-based fee structure

Our average client retention is more than 8 years, because we build relationships, not just systems.

Who We Serve

Serving Small Businesses in Kansas & Missouri Since 2012

We partner with new and established small businesses that need digital systems and infrastructure built around how they actually operate.

Based in Kansas City, we work primarily with manufacturing, distribution, professional services, B2B, and ecommerce companies across Kansas and the Kansas City metro.

About Our Typical Client

Annual Revenue or Funding

$500K–10M

Team Size

5-25

These aren't requirements.

Service Areas

We're based in Kansas City and primarily serve businesses throughout Kansas and the Kansas City metro. Most projects include on-site working sessions combined with remote collaboration.

Kansas

  • Kansas City, KS
  • Johnson County, KS
  • Overland Park
  • Olathe
  • Lenexa
  • Shawnee
  • Lawrence
  • Topeka
  • Wichita

Kansas City Metro (Missouri)

  • Kansas City, MO
  • Jackson County, MO
  • Lee's Summit
  • Independence

Questions & Answers

Custom Business Platforms FAQ

Common questions about building custom platforms for your business operations.

Off-the-shelf platforms like Salesforce, ServiceTitan, or Monday.com are designed for broad markets and come with enterprise-level complexity, rigid workflows, and per-seat pricing. For small businesses, this often means paying $100-300+ per user per month for features you don't need, while the specific workflows unique to your business still require workarounds or spreadsheets on the side.

We build custom platforms tailored specifically to how your business operates, whether that's through unique customer relationship management, service management, inventory tracking, order fulfillment, project management, or all of the above in one centralized system. You get exactly what you need with built-in automation and unlimited integrations without ongoing per-seat licensing costs.

Because we're building a custom platform and not just configuring someone else's product we can design workflows that match your processes exactly, extend into specialized areas like client portals or equipment tracking, and integrate seamlessly with your website and existing tools.

Most initial platform builds take 10-16 weeks from discovery to launch. That includes workflow mapping, data modeling, database configuration, integrations, automation setup, testing, and team training.

Larger projects with complex integrations or multi-phase rollouts are often broken into focused releases so your team can start using the platform sooner and provide feedback before everything is locked in.

Yes. Most of our projects involve connecting existing tools rather than replacing everything. We regularly integrate with accounting software, marketing platforms, inventory systems, legacy databases, and custom internal tools.

During discovery, we map your current tech stack and design integrations that eliminate manual data entry instead of adding another disconnected system to manage.

We handle data migration as part of the project. That includes exporting data from your existing systems, whether that's spreadsheets, databases, CRMs, or other platforms, and then mapping fields to your new schema, cleaning up legacy records, and running test migrations before going live.

We build platforms that replace fragmented systems, eliminate manual processes, centralize operations, and scale with your business. Because no two businesses have the same workflows, integrations, or operational complexity, pricing depends entirely on the scope and requirements of your project.

With that said, if you're looking for a low-cost or quick-turnaround solution, we may not be the best fit, because we don't compete with basic SaaS subscriptions or template-based tools. Our work is designed to deliver measurable ROI, adapt to how your business actually operates, and serve you for years without requiring you to switch platforms as you grow.

If you're considering investing in a long-term platform that eliminates operational friction and supports scalable growth, we'll provide a detailed proposal outlining exactly what's included, the timeline, and why it's structured that way.

No long-term contracts required. Many clients start with the initial platform build and add ongoing support later once they see how the system is being used and what they want to improve.

We offer flexible options: hourly support for occasional requests, small retainer blocks for regular enhancements, and longer-term partnerships for organizations that want a dedicated technical partner as their platform evolves.

This approach works best for small businesses ($500K-10M revenue, 5-25 employees) that have outgrown spreadsheets and basic tools but can't justify the complexity or cost of enterprise platforms.

Common signals: You're paying for multiple tools and still exporting to CSV constantly. Your team works around existing software with spreadsheets and side processes. You need real structure but don't have an IT department. Your workflows don't fit standard software templates, whether that's CRM, help desk, inventory, or project management.

If you're already deeply invested in enterprise software with a dedicated admin team, we're probably not the right fit. But if you're stuck between basic tools and enterprise platforms, and your operations don't fit neatly into pre-built categories, then you are exactly the client we aim to serve.

Absolutely. Most projects start by solving one high-value pain point then expanding over time.

We design the data model with future growth in mind, so adding new workflows, integrations, or user-facing features doesn't require rebuilding the foundation. Your platform evolves as your business does, without the friction of switching between disconnected tools.

We design platforms for business users, not developers. The admin interface is intuitive so your team can manage day-to-day operations without technical expertise.

We provide training as part of every project and document common workflows so your team has a reference. For anything more complex we're available for ongoing support.

Yes. You own the entire platform: database, codebase, and all data. We use open-source infrastructure where possible to eliminate vendor lock-in.

If you ever want to move hosting, bring development in-house, or work with another developer, you can. We provide full documentation and access so you're never dependent on us to make changes. That said, most clients stay with us because we know the platform better than anyone else.

Ready to Transform Your Business?

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(913) 303-0411
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