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Turn Guesswork Into Data-Driven Marketing

If you can't confidently say which marketing channels drive revenue, then you're leaving money on the table. We design and implement the event tracking, pixels, server-side tagging, and attribution infrastructure that ensures every signal is captured cleanly and consistently, so your campaigns are optimized with real numbers and not guesses.

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The Problem

Why Unreliable Marketing Data Leaves Small Businesses Guessing

Most marketing problems aren’t creative or messaging issues, they’re data issues. Without reliable tracking infrastructure, you don’t know which channels work, which don’t, or where your next dollar should go.

You Don't Know Which Marketing Channels Actually Drive Revenue

Problem: You're running ads, sending emails, posting on social media, and investing in SEO, but you can't definitively say which efforts are generating revenue and which are just burning budget.

Result: You keep funding channels that feel like they work while potentially starving the ones that actually convert. Without attribution, you're guessing instead of optimizing.

Why it Matters:

Only 22% of businesses say they're satisfied with their conversion rates, largely because most don't have proper tracking to know what's converting.

Your Tracking is Broken or Incomplete

Problem: Your analytics tool shows traffic and some basic data, but conversions aren't being tracked accurately. Form submissions get missed or double-counted, ad platforms don't know when someone converts, and the numbers in one report never match another.

Result: Decisions based on bad data lead to wasted budget. You can't optimize what you can't accurately measure.

Why it Matters:

Up to 40% of marketing teams report data accuracy issues due to incorrect or incomplete tracking setups.

You Can't Connect Marketing Activity to Business Outcomes

Problem: You know how many clicks, impressions, and website visits you're getting, but you can't tie those metrics back to actual revenue, customer lifetime value, or qualified leads that close.

Result: Marketing reports focus on vanity metrics like traffic and engagement instead of what actually matters: pipeline contribution, cost per acquisition, and ROI by channel.

Why it Matters:

Nearly 75% of marketers struggle to demonstrate the ROI of their marketing efforts due to poor tracking and attribution infrastructure.

You're Wasting Budget on Channels That Don't Convert

Problem: Without reliable conversion tracking and attribution, you're spreading budget across channels based on assumptions rather than performance. Some channels might be driving most of your revenue while others contribute nothing.

Result: Your marketing spend isn't optimized. You could be getting 2-5x the results with the same budget if you knew which channels actually convert.

Why it Matters:

Businesses with accurately track conversions see up to 30% improvement in marketing ROI by reallocating spend to high-performing channels.

The Solution

A Technical Foundation for Measurable, Profitable Marketing

We implement the tracking, tagging, and attribution infrastructure that gives you trustworthy, end-to-end visibility. You’ll know which channels drive revenue, which don’t, and where your next dollar should go.

Data-Driven Attribution That Shows What's Actually Working

We configure analytics to use data-driven attribution, which uses your actual conversion data to assign credit across touchpoints rather than relying on arbitrary rules like last-click. You'll see which channels contribute to conversions throughout the customer journey, not just which one happened to be last.

Real Results We've Delivered:

Configured data-driven attribution for a B2B services company, revealing that 40% of ad budget was being funneled into a non-converting search term, enabling a strategic shift that dramatically improved Paid Search efficiency.

Conversion Tracking That Actually Works

We audit your current tracking setup, fix what's broken, and implement reliable conversion tracking across all channels. Form submissions, phone calls, purchases, and custom events are tracked consistently so you can trust the data you're seeing.

Real Results We've Delivered:

Aligned Google Ads conversions with GA4’s event framework, resolving months of mismatched reporting between platforms and enabling accurate, consistent optimization signals.

Reporting Focused on Business Outcomes, Not Vanity Metrics

We implement tracking that connect marketing activity to the metrics that actually matter: revenue, qualified leads, cost per acquisition, and ROI by channel. You'll stop reporting on clicks and impressions and start reporting on pipeline contribution and profitability.

Real Results We've Delivered:

Replaced an agency’s pageview-based reporting with a full conversion tracking framework, giving the client visibility into actual leads, cost per lead, and true marketing ROI for the first time.

Clear Visibility Into Where Your Budget Should Go

With accurate tracking and proper attribution in place, you can finally see which channels drive results and which don't. We help you interpret the data and identify opportunities to reallocate budget toward what's actually converting.

Real Results We've Delivered:

Implemented tracking that tied marketing spend directly to product-level profit margins, allowing the manufacturing client to stop funding low-margin campaigns and reinvest in high-margin categories, increasing profitable conversions without increasing total spend.

What We Implement

Your Data, Your Decisions: Tracking Built Around Your Goals

Different businesses measure success differently. We configure analytics and conversion tracking around your specific goals, channels, and customer journey.

Lead Generation Tracking

Track form submissions, phone calls, quote requests, and contact form completions across your website. Know exactly which pages, campaigns, and channels generate qualified leads so you can invest in what's working.

Best for:

Service businesses B2B companies Professional services

E-commerce Conversion Tracking

Track purchases, revenue, and return on ad spend (ROAS) at the product and category level. See which products drive profit, which campaigns generate sales, and where your marketing dollars are actually paying off.

Best for:

Online stores Product-based businesses Manufacturers with e-commerce

On-Site Behavioral Tracking

Track scroll depth, button clicks, video plays, file downloads, and other engagement signals. Understand how visitors interact with your content and identify where they drop off before converting.

Best for:

Content-heavy sites Long-form sales pages Conversion rate optimization

Paid Advertising Tracking

Configure conversion tracking for Google Ads, Meta Ads, LinkedIn, and other platforms so your campaigns optimize toward real results. Ensure your ad platforms receive accurate conversion data to improve targeting and reduce wasted spend.

Best for:

Active ad spenders Multi-platform campaigns Performance marketing

Post-Launch Support, Maintenance, & Reporting

Long-Term Reliability for Your Measurement Infrastructure

As you launch new campaigns, add channels, or shift strategy, your tracking needs to evolve. We keep your measurement infrastructure current so you're never flying blind.

Flexible Hourly Support

Get expert help when you need it. Tracking configuration updates, adding new events, troubleshooting, and technical consultation are available at an hourly rate.

As-needed • No minimum hours

Monthly Retainers

Proactive maintenance, priority support, and dedicated hours each month for continuous project work or clients needing sustained developer intervention.

Custom packages • Based on needs assessment

Custom Data Dashboards & Reporting

We build custom dashboards and reports that consolidate your marketing data, show true ROI by channel, and give you the metrics that actually matter.

Optional • Custom Data Dashboard Services

Our average client retention is more than 8 years, because we build relationships, not just systems.

Who We Serve

Serving Small Businesses in Kansas & Missouri Since 2012

We partner with new and established small businesses that need digital systems and infrastructure built around how they actually operate.

Based in Kansas City, we work primarily with manufacturing, distribution, professional services, B2B, and ecommerce companies across Kansas and the Kansas City metro.

About Our Typical Client

Annual Revenue or Funding

$500K–10M

Team Size

5-25

These aren't requirements.

Service Areas

We're based in Kansas City and primarily serve businesses throughout Kansas and the Kansas City metro. Most projects include on-site working sessions combined with remote collaboration.

Kansas

  • Kansas City, KS
  • Johnson County, KS
  • Overland Park
  • Olathe
  • Lenexa
  • Shawnee
  • Lawrence
  • Topeka
  • Wichita

Kansas City Metro (Missouri)

  • Kansas City, MO
  • Jackson County, MO
  • Lee's Summit
  • Independence

Questions & Answers

Marketing Analytics FAQ

Common questions about implementing conversion tracking and marketing attribution.

We implement comprehensive conversion tracking across all marketing channels: Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, email campaigns, organic search, and direct traffic. This includes tracking form submissions, phone calls, purchases, account creations, and custom events specific to your business.

We also set up multi-touch attribution models that show how different channels work together throughout the customer journey, so you can understand which touchpoints drive awareness, consideration, and conversion.

Installing Google Analytics is just the first step. Most businesses have Analytics installed but aren't tracking conversions correctly, aren't sending conversion data back to ad platforms for optimization, and aren't measuring attribution across multiple touchpoints.

We implement the full tracking infrastructure: server-side tracking for accuracy, conversion events configured for each marketing channel, custom parameters to track revenue and customer value, attribution models that show channel contribution, and dashboards that connect marketing activity to business outcomes. The goal isn't just to collect data -- it's to measure what actually drives revenue.

Traditional browser-based tracking (pixels and cookies) is increasingly unreliable due to ad blockers, browser privacy restrictions, and iOS tracking limitations. Server-side tracking sends conversion data directly from your server to ad platforms and analytics tools, bypassing browser restrictions.

This results in more accurate conversion data, better ad platform optimization, and compliance with privacy regulations. We've seen clients recover 20-40% of previously lost conversion data by implementing server-side tracking.

Yes. We are able to implement tracking on your existing website regardless of platform -- WordPress, Shopify, custom-built, or something else. We work with whatever analytics and advertising tools you're already using.

That said, tracking can only measure what's happening. If your site has performance issues or UX problems that hurt conversions, accurate tracking will surface those issues, but fixing them may require separate work.

Most marketing infrastructure projects take 2-4 weeks from kickoff to full implementation. That includes auditing your current tracking, configuring conversion events for each channel, testing data accuracy, and walking your team through the setup.

Simpler implementations focused on a few conversion types can be completed faster, while more complex projects involving e-commerce transaction tracking or multiple ad platforms take longer.

Pricing depends on the scope: how many conversion types you need to track, how many ad platforms are involved, and how complex your website setup is.

If you're spending money on marketing but can't confidently say what's working, accurate tracking typically pays for itself quickly by revealing where your budget is being wasted.

We'll provide a clear proposal outlining exactly what's included and why after an initial conversation about your setup.

Marketing platforms and business goals change frequently and we provide ongoing support to keep your tracking infrastructure current and accurate.

Support includes updating conversion events as your business evolves, adding new marketing channels to your attribution model, and adjusting to platform changes. This ensures your data stays reliable and your team always has accurate information for decision-making.

Support is available on-demand or through monthly retainers, depending on your needs.

This service is best for businesses spending significant budget on marketing (at least $5k+/month across paid ads, email, content, etc.) but struggling to measure which channels drive actual revenue. If you're making marketing decisions based on clicks, impressions, or gut feeling instead of conversion data and ROI, you likely need better tracking infrastructure.

This is especially valuable for businesses with longer sales cycles, multiple marketing channels, or complex conversion funnels where understanding attribution is critical to optimizing spend.

Ready to Transform Your Business?

There are a number of ways to get in touch with us. Feel free to connect in whatever way you find most convenient.

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