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Custom Websites that Work as Hard as You Do

We provide custom web development with headless CMS architecture, SEO built into the foundation, and content management that's tailored to your business operations. It's everything you need, and nothing you don't.

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The Problem

Why Off-the-Shelf Websites Fail Growing Businesses

Whether it’s WordPress, Wix or Squarespace, the limitations are the same: a rigid structure, performance bottlenecks, and no real integration with how your business operates.

You're Paying for Templates, Not a System

Problem: Many agencies build "custom" websites by reusing the same prebuilt themes with updated colors and branding. The result is nearly identical to countless others.

Result: These websites aren't shaped around your business, your data, or your long-term goals. It's simply the quickest way to deliver a finished product.

Why it Matters:

59% of small business owners say "not having systems that talk to each other" is a top operational challenge.

Plugin Overload Creates Long-Term Fragility

Problem: Template-based websites often rely on dozens of third-party plugins for core features like forms, galleries, SEO, layout, and even critical considerations like security.

Result: When these plugins are updated, conflicts are common and breakages are almost guaranteed. Ignore the updates, and you're left with growing security risks instead.

Why it Matters:

WordPress sites commonly use 20-30 third-party plugins for core functionality, and plugins account for 90% of WordPress security vulnerabilities.

Poor Performance Kills Conversions

Problem: Overdesigned templates, drag-and-drop builders, and plugin-heavy setups lead to slower page speeds and poor user experience.

Result: This affects every metric that matters: search engine rankings and visibility, advertising cost, and ultimately conversion rates. When customers can't find you in a search engine, or if they bounce from a slow page before engaging, your website won't generate any meaningful return on your investment.

Why it Matters:

53% of mobile users abandon sites that take longer than 3 seconds to load.

No Real Integration With Your Business Operations

Problem: Off-the-shelf solutions don't support complex functionality built around your internal workflows.

Result: Your inventory, product data, and customer information remain in separate systems that can't communicate with your website. Your team ends up duplicating data and updating content manually, turning the website into a disconnected silo rather than part of your business processes.

Why it Matters:

43% of small businesses say "disconnected systems" slow down their operations.

Your Ambitions Quickly Outgrow the System

Problem: Template-driven web development isn't a suitable, scalable solution for long-term evolution.

Result: As your business grows, adding new website features becomes more complicated, and sometimes impossible, without a full rebuild. Eventually, your ambitions outpace the system, and the website becomes a roadblock rather than a platform for growth.

Why it Matters:

The average small business completely rebuilds their website every 2 to 3 years because their platform can't support their growth.

The Solution

Custom Web Development that Stands the Test of Time

We do web development differently by engineering solutions that help small businesses to stop fighting outdated systems, and start focusing on growth.

Lightning Fast Performance

Pre-rendered pages and optimized delivery mean your site loads instantly. Faster sites rank higher in search engines, convert better, and keep visitors engaged. Performance stays consistent as your content grows.

Every millisecond counts when it comes to user experience and we engineer your site to be measurably faster than your competition.

Real Results We've Delivered:

Decreased page load time from 8s to 1.3s for a manufacturing client, leading to a 90% increase in average engagement time.

Lightning fast performance

Easy Content Management

Your team gets a modern admin interface designed for actual content management without wrestling with page builders, navigating cluttered dashboards, or sifting through email to find support tickets or form submissions.

We build content management systems around how your team actually works with custom fields, workflows, and permissions that match your business processes.

Real Results We've Delivered:

Replaced a legacy CMS with a structured content model that replaced dozens of rigid page templates and reduced developer intervention for content updates across 500+ pages.

Easy content management

Built for Integration

An API-first architecture means that connecting to your CRM, inventory system, payment processor, or any business tool is straightforward. Your website truly becomes part of your business operations, not just a digital brochure.

We build the connective tissue that turns disconnected tools into unified platforms.

Real Results We've Delivered:

Eliminated 15 hours of weekly manual data entry for a distributor client by connecting their website to their scheduling, inventory and fulfillment systems.

Built for integration

Custom-Built for Your Needs

Every feature is purpose-built for how your business actually operates. No shoehorning functionality into rigid templates or hoping a third-party plugin does what you need.

We build exactly what your business requires, which means you don't need to bend your workflows to fit the limitations of the software, because it bends to you.

Real Results We've Delivered:

Built a custom LTL shipping workflow that replaced a multi-day manual quoting process with instant API-powered rates at website checkout.

Custom-built for your needs

Secure by Design

Your public-facing site remains completely separate from the admin tools you use to manage it, which dramatically reduces attack vectors and keep your content platform secure from the outset.

Unlike WordPress and similar monolithic platforms where your admin login exists on the same server as your public site, we use a headless architecture that decouples the two and inherently reduces security risk.

Real Results We've Delivered:

Migrated a site from a vulnerable plugin ecosystem to a decoupled architecture with strict roles, API-based authentication, and reduced attack surface by design.

Secure by design

Future-Proof Architecture

Your system is built on modern, modular architecture that evolves with your ambitions. You can add features, expand data models, introduce new workflows, or connect new tools without tearing anything down.

We build for the long term, using proven technologies that won't require a complete rebuild in three years.

Real Results We've Delivered:

Built a headless foundation that later supported a bespoke 3D product configurator -- something that would have required a full rebuild (or been nearly impossible) on a traditional CMS.

Future-proof architecture

Search Engine Optimization

SEO as a Foundation, Not an Add-On

Investing in a website isn't worthwhile unless your customers can actually find you online. At Stratelios, SEO isn't an add-on or an afterthought. It's engineered into the foundation from day one.

How We Build for Search Visibility

  • Technical SEO Built In: Your site is architected for performance and crawlability from the start: fast load times, mobile-first layouts, semantic HTML, accessible markup, and clean URL structures that search engines instantly understand.
  • Structured Data, Done Right: We implement rich structured data for products, FAQs, articles, local business information, and other key content types. This helps Google interpret your content accurately and creates opportunities for rich snippets and enhanced search features.
  • Content Strategy with Purpose: We help plan your content architecture around search intent, internal linking, and the keywords that actually drive conversions, not vanity metrics. Your site is designed to rank for what matters to your audience.
  • Continuous Optimization: Search performance isn't static. We monitor key metrics, analyze user behavior, track rankings, and make iterative improvements so your visibility grows over time instead of fading after launch.

Real Results We've Delivered

Client: National Distributor 90 days post-launch
+193% Organic sessions increase
+116% Search impressions increase
Client: B2B Manufacturer 30 days post-launch
+544% Key events increase
11 min Average session duration

Results from actual client projects. Individual results vary based on industry, competition, and starting point.

What We Build

Your Website, Your Way: Custom Solutions for Every Business Type

We develop modern, scalable websites engineered to grow with your team, your offerings, and your ambitions.

Marketing & Lead Generation Sites

Search engine optimized websites built to attract high-intent visitors and turn them into leads. Conversion-focused architecture, integrated forms, and content structured to support long-term SEO performance.

Best for:

Service businesses Professional services Local businesses

E-commerce & Product Catalogs

Custom storefronts, checkouts and interactive product catalogs that connect directly to your internal systems, including inventory management, dealer networks, payment processors, and fulfillment systems.

Best for:

Manufacturers Distributors Multi-location retailers B2B product catalogs

Content & Publishing Platforms

Blogs, knowledge bases, and editorial platforms with powerful content management and full design control. Non-technical team members can publish content easily while maintaining structured SEO-friendly data.

Best for:

Publishers Membership organizations Educational content sites

Customer Experience & Portals

Secure, authenticated portals where customers can log in to access account details, track orders, download resources, or manage support. Every portal integrates with your existing backend systems.

Best for:

SaaS platforms Distributors with dealer networks Service providers

Our Process

From Concept to Code: How Your Website Gets Built

We take a structured approach to web development by understanding your needs, analyzing your competition, designing with intent, and building for performance.

01

Client Study

We start by understanding your business goals, audience, workflows, and technical requirements. We map your internal and external processes to features, functionality, and content needs.

Key outcomes:

Requirements definition Success metrics Data model planning Workflow insights
02

Competitive Research

We analyze direct competitors, industry leaders, and the search landscape to uncover opportunities for differentiation. This informs SEO strategy, site structure, and website features and content.

Key outcomes:

Keyword intelligence Content opportunities UX patterns Differentiation strategy
03

Design & Development

We architect your system using modern frameworks, build reusable components, and structure content models that make future updates effortless. Every feature is designed around performance, accessibility, SEO, and long-term maintainability. We stress-test across devices, browsers, and real-world conditions.

Key outcomes:

Final UI CMS configuration Integrations Performance optimization QA testing
04

Launch & Training

We handle deployment, configure production hosting, implement security hardening, and ensure everything is monitored. Your team receives hands-on CMS training, video walkthroughs, and documentation that empowers them to manage content confidently. Finally, we set up analytics, goals, and dashboards so you can measure performance and validate ROI from day one.

Key outcomes:

Production launch CMS training Analytics setup Documented workflows

Post-Launch Support, Maintenance, & Hosting

Long-Term Partnership, Not Just Project Delivery

Your website is a long-term investment. We provide ongoing support to keep it secure, performant, and aligned with your evolving business needs.

Flexible Hourly Support

Get expert help when you need it. Content updates, feature additions, troubleshooting, and technical consultation are available at an hourly rate.

As-needed • No minimum hours

Monthly Retainers

Proactive maintenance, priority support, and dedicated hours each month for continuous project work or clients needing sustained developer intervention.

Custom packages • Based on needs assessment

Fully Managed Hosting

We handle everything: server configuration, security hardening, automated backups, performance monitoring, uptime tracking, and proactive maintenance.

Included • Usage-based fee structure

Our average client retention is more than 8 years, because we build relationships, not just systems.

Who We Serve

Serving Small Businesses in Kansas & Missouri Since 2012

We partner with new and established small businesses that need digital systems and infrastructure built around how they actually operate.

Based in Kansas City, we work primarily with manufacturing, distribution, professional services, B2B, and ecommerce companies across Kansas and the Kansas City metro.

About Our Typical Client

Annual Revenue or Funding

$500K–10M

Team Size

5-25

These aren't requirements.

Service Areas

We're based in Kansas City and primarily serve businesses throughout Kansas and the Kansas City metro. Most projects include on-site working sessions combined with remote collaboration.

Kansas

  • Kansas City, KS
  • Johnson County, KS
  • Overland Park
  • Olathe
  • Lenexa
  • Shawnee
  • Lawrence
  • Topeka
  • Wichita

Kansas City Metro (Missouri)

  • Kansas City, MO
  • Jackson County, MO
  • Lee's Summit
  • Independence

Questions & Answers

Frequently Asked Questions About Custom Web Development

Learn more about cost and considerations when it comes to custom web design and development versus other options.

No, we don't build WordPress sites. Here's why: WordPress has accumulated decades of technical debt, including layers of workarounds, inconsistent code patterns, and plugin dependencies that make it difficult to maintain and secure. We build modern, headless solutions with frameworks like Directus and Svelte because they're faster, more secure, and give you complete control over your data. Our approach costs less to maintain long-term, enables complete customization around your business operations, and scales with your business instead of holding it back.

A headless CMS separates your content management system from your website's frontend. This means your content is stored in one place and can be displayed anywhere: your website, mobile app, kiosk, or other platforms. The benefits include better performance, enhanced security, easier content management, and the flexibility to change your website design without migrating content. Unlike WordPress where everything is tightly coupled (a monolithic CMS), a headless approach gives you complete control over how your content is presented.

Most projects take 12-16 weeks from kickoff to launch, depending on complexity and scope. The timeline includes discovery, design, development, testing, content migration, and training. We provide a detailed project timeline during the planning phase so you know exactly what to expect.

We build solutions that replace outdated platforms, eliminate manual work, improve performance, and support long-term growth. Because no two businesses have the same workflows, integrations, or goals, pricing depends entirely on the scope and complexity of the project.

With that said, if you're looking for a low-cost or quick-turnaround site, we may not be the best fit, because we don't compete with budget website builders or theme-based agencies. Our work is designed to deliver measurable ROI and last for years.

If you're considering investing in a long-term platform that supports business growth, we'll provide a detailed proposal outlining exactly what's included and why.

You'll be able to manage your content without any coding knowledge. We build custom content management interfaces tailored to your needs, making it easy to update text, images, products, blog posts, and other content. You'll get training on how to use the CMS, and we provide documentation for your team.

After launch, we provide ongoing support to ensure your site stays secure, performs well, and continues to meet your business needs. This includes package and security updates, performance monitoring, technical support, and content strategy consultation. We offer both hourly support and monthly retainer options. You're never locked in to one or the other and you can switch between hourly and retainer at any time, based on your evolving needs.

Yes, integrations are one of our areas of expertise. We regularly connect websites to CRMs, inventory management systems, payment processors, email marketing platforms, and custom business tools. The headless architecture we use is built for integration, with APIs that make it straightforward to connect different systems. During discovery, we'll map out your existing tech stack and plan the integrations that will provide the most value to your business operations.

Absolutely. Many of our clients have in-house designers or marketing managers. We collaborate closely with your team and build systems that support their workflows.

The short answer is this: We don't recycle themes and templates. We design systems.

The long answer is that template platforms (WordPress, Wix, Squarespace) are built for generic use cases, not your specific business needs. They come with performance issues, security vulnerabilities, plugin conflicts, and limitations that become roadblocks as you grow.

We build custom solutions engineered for your workflows, with better performance, tighter security, and the flexibility to evolve. We architect each project around your unique requirements: your data, your processes, and your goals. You get enterprise-level technology and a local partner.

We primarily partner with new and established small businesses and growing teams that need more than a basic template website. Most of our clients have recurring content needs, operational workflows, or custom functionality that off-the-shelf platforms can't support. If you're preparing to invest in a long-term digital foundation, you're likely a great fit, whether you're a team of one or twenty.

Yes, we migrate content from existing platforms. We map your existing content into a structured model in the new CMS so it's easier to manage going forward. We also handle URL redirects to protect SEO and maintain search rankings.

No technical skills are required. Your CMS is tailored to your workflow, with clear fields, structured content types, and guardrails that prevent mistakes. We provide training, documentation, and ongoing support. Your team will be able to update content confidently without calling a developer.

Handled correctly, migrations should improve SEO. We preserve URL structures, migrate or improve metadata, implement redirects, optimize performance, and introduce structured data. Many clients see ranking improvements because their new site is faster and better structured.

Your site is built on a modular architecture that supports future expansion. We can add new components, integrations, or workflows without rebuilding or disrupting existing content. The system is designed to scale with you.

Yes, for the platforms we build.

We provide ongoing technical SEO, performance optimization, structured data improvements, and analytics tracking as your site evolves. Because our sites use a modern, optimized architecture, we can make meaningful improvements over time.

For websites built on older or plugin-heavy platforms (like WordPress), there's often a hard limit to how much SEO or performance improvement is possible without addressing the underlying technical foundation. In those cases, we'll be honest about what can and can't be achieved.

We don't offer content marketing, social media management, or creative services (outside of website design). Our focus is purely on the technical, structural, and performance side of digital growth.

Ready to Transform Your Business?

There are a number of ways to get in touch with us. Feel free to connect in whatever way you find most convenient.

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(913) 303-0411
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